Q4 2020 Performance of Top Self-therapy and Journaling iOS Apps in Brazil

In the fourth quarter of 2020, the Brazilian iOS market saw varying performances from leading self-therapy and journaling applications. With data sourced from Sensor Tower, let's delve into the trends for these apps during this period.

Cingulo – Mental Wellness experienced a noticeable uptick in downloads, peaking in mid-October with over 3K downloads in a week. Weekly active users also saw a significant increase, reaching nearly 13K in mid-October. Revenue for Cingulo followed a similar pattern, with a notable high of nearly $2K in the week of October 19.

Productive - Habit Tracker showed a mixed trend with an initial decline in downloads to around 2K in early November but rebounded strongly to over 4K downloads in the final week of December. The weekly active users mirrored this pattern, with a dip to around 14K in November before surging to over 19K by the end of December.

Daylio Journal - Daily Diary had a relatively stable quarter in terms of downloads, with a notable spike to over 1K in early October and again in the last week of December. The weekly active users remained consistent, hovering around 10K throughout the quarter.

Fabulous: Daily Habit Tracker witnessed fluctuating download numbers, with significant drops in mid-October but recovered impressively to over 1K by the year's end. The weekly active users initially decreased to around 10K in November but climbed back to over 11K in the final weeks of December.

Rabit - Daily Routine Planner, being a relatively new entrant, showed no revenue for most of the quarter but had a surge in downloads to over 2K in late November. The app's weekly active users data was not available for the period.

For more in-depth insights and detailed analytics on the performance of these and other mobile applications, Sensor Tower's platform offers a comprehensive view of the app market landscape.